Saturday, March 28, 2009

Made in New York City??!!

Well, marketed from there anyway. First it was picante sauce, now this...

NY company to launch Mexican-made kosher tequila

The Associated Press

NEW YORK - A New York businessman is launching a new kosher tequila in time for Cinco de Mayo. Martin Silver says Agave 99 will be on the market in time for the holiday that celebrates Mexico's defeat of French forces on May 5, 1862. Silver, president of Long Island-based Star Industries, says he wants to satisfy the craze for high-end tequila with one that observant Jews can drink.

I didn't know there was such a Tequila craze among observant Jews!

Silver says a half million cases of the 99-proof kosher tequila are being produced at a Mexican plant using methods certified by a rabbi. It will retail for $41.95 a bottle.

It's probably just as well; most of us Mexicans wouldn't pay that much for a bottle of tequila anyway.

The product launch , with Mexican songs sung in both Yiddish and Spanish , is set for May 5, but it will also be sold earlier for Passover, which starts at sundown on April 8 this year.

Mexican songs sung in Yiddish, eh? I am really have trouble imagining this. I suppose that's better than Yiddish songs sung in Spanish --- or is it?

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